GEN Protocols

Demonstrate your unique solutions and accelerate your prospects’ research to build thought-leadership and drive highly qualified leads

  • Highly interactive digital hub showcases your biotech protocols, methods, tips & tricks, and applications via the GEN Website with more than 420,000 unique visitors each month

  • 12-month sponsorships drive long-term thought-leadership and ongoing leads

  • Branded content and high-impact advertisements in the Annual Guide delivered alongside GEN Magazine physically and digitally to 65,000 qualified subscribers

  • Exclusive opportunities to own one or more topic categories and dominate share-of-voice in your area of expertise

  • Request-for-information forms alongside every protocol deliver hot leads directly to you

  • Interactive platform fosters communication and collaboration, and enables researchers to communicate directly with your brand

Innovative Digital Hub

Accessible 24/7 on the GEN Website to more than 445,000 visitors each month

Dynamic Multimedia Content

Showcases your unique solutions and their innovative applications in the lab

High-Quality Leads

Lead generation and feedback forms put leads directly into your sales pipeline

Download the 2022 Media Kit