Unparalleled depth of engagement, because we treat each reader as a unique human, not a data point

GEN is the only media brand in the life sciences powered by GEN Audience Intelligence (AI), our proprietary targeting system that combines state-of-the-art technology, data science, and the hands-on insight of our marketing team to achieve personalization at scale. This technology enables us to create deep relationships with our readers and provides you with unprecedented access to the most engaged audience in the industry.

Sample Reader Profile & Journey

Self-Identified Demographics

NAME: Gina Smith
COMPANY: NASA – Johnson Space Center
JOB TITLE: Chief Scientist
JOB FUNCTION: R&D Research/Staff Scientist
ORGANIZATION TYPE: Biotechnology Company

Engagement Characteristics

  • Direct request subscriber to GEN Magazine in print and digital
  • Subscribes to GEN Daily, GEN Weekly Pulse, New Issue Alert, & Tech Focus
  • Visits genengnews.com daily via desktop computer
  • Most active on email Tuesdays and Saturdays at 11:00 am
  • Shows interest in content on cancer, sequencing, and neurological disorders

Download the 2020 Media Kit