GENerally Speaking: Marketing for the Life Sciences Industry

GENerally Speaking: Marketing for the Life Sciences Industry2019-03-26T16:32:24-04:00

Clicks Aren’t Facts: Putting “Gut” and “Feeling” Back into Marketing Decision Making

This should have been a podcast. My interview for GEN’s first Life Science Marketing Blog post with John Pantlind, Media Director at advertising agency HDMZ (Chicago), turned into a wide-ranging conversation about whether blind reliance on measurability in digital marketing is the wisest path to campaign success. Starting off a new year, I wondered how a respected agency like HDMZ advised its clients to set strategic marketing goals in this age of down-to-the-nub KPIs and precise digital measurability. How were marketers balancing clicks and leads with less tangible...

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